Cannes Lions

ARMY RECRUITMENT

PUBLICIS, Amsterdam / ROYAL DUTCH ARMY / 2008

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A banner to put your patience to the test, in order to test whether you are qualified for the Royal Dutch Army. You have to wait a while, before you are allowed to click on the banner (contrary to today’s fast times, particularly on the internet). If you can’t control yourself and click too early, your not qualified. When you wait long enough, you’ re qualified and get an automatic link to job offers on the Royal Dutch Army website.

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