Given the current state of the world, getting anyone to join the US Army is challenging.But we don’t want just anyone, we want the best.That’s why we built a website that doesn’t talk to just anyone, it talks to the best of the best.And it works:• 1,109,627 unique visitors• 70% increase in traffic within 2 months of launch• 20% increase in new user accounts• 81% of visitors clicked through to learn more on goaarmy.com, or contact a recruiterAnd they weren’t just anyone.They were exactly who we were looking for.