Cannes Lions
ARNOLD WORLDWIDE, Boston / ARNOLD WORLDWIDE / 2012
Overview
Entries
Credits
Description
The purpose of this campaign was to advertise a speech given by Arnold Worldwide Global CEO Andrew Benett, centred around the 'Talent Crisis' in advertising.
Execution
The approach was straightforward: to distil the shared malaise of agency creatives and agencies alike into a series of simple, iconic visual metaphors.
Outcome
The seminar was a success!
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