A woman is walking down the street and sees an elevator door opening in the wall in front of her. She walks in and the elevator man sets the handle to “Volcano”. She then walks out in a cafe filled with strange and mysteries people. She is handed a cup of coffee, walks further along and passes a counter with a barista grinding coffee behind it. She looks out to the terrace and a volcano is erupting on the horizon. All the guests are looking at it while the heat wave hits them.

VO: The new “Volcano Blend”. Overwhelming and generous. Café Noir. Shades of black.

Café Noirs ads are normally in black and white. This film is in a red tone as is the “Volcano Blend” pack.