Cannes Lions
GLIDER, Tokyo / AROMAMORA / 2013
Overview
Entries
Credits
Description
Aromalize Project is a ‘real time aroma oil blend service’ where the users login to Facebook or Twitter and it analyzes the real time condition of the user by language analysis program. For the first time ever, it will then create a perfect original aroma oil for each user.
Execution
By analyzing the language from SNS, we offered each user with their very own scent, which was the world's first ever approach.
We were also successful in blending aroma and digital, the two ideas that never came close to merging.
Outcome
The number of access went up 50 times more, and became a topic on various media. Thanks to Aromalize, aromamora itself had an explosive sales increase.
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