Cannes Lions
McCANN ERICKSON NEW YORK, New York / NESTLE / 2008
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People are shown with flowers and plants blossoming from their heads as they take small steps to help the environment: a man turns off the running water while he brushes his teeth; a woman plants in her yard; a man commutes via bike while other commuters carpool to work. Finally, a woman steps out to take a sip from her eco-shaped water bottle, which uses 30% less plastic and has less impact on the earth.
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