The international ARS 11 contemporary art exhibition is the biggest art exhibition in the Nordics. The exhibition has an important role in introducing contemporary art to the wider audience. This year all the participating artists have some connection to Africa and at the same time ARS 11 celebrates it's 50th birthday.

Bold and hopeful attitude of La Sapeur -movement gave the inspiration for the colour scale. The shape of logo is ethnic, yet urban and futuristic. Intentional mistakes in typographic style highlights the relaxed African atmosphere, the attitude often missing in northern cultures.

ARS 11 was opened on the 15th of April and in three days time ARS 11 had already 5 000 visitors and was noticed in several news, blogs and magazines.