Cannes Lions

Art Beating Hearts

AMERICAN HOSPITAL, Istanbul / AMERICAN HOSPITAL / 2019

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Demo Film
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Execution

Our account American Hospital was the health sponsor of Contemporary Istanbul Art Fair. In order to announce this sponsorship, we revived our passion for art in the experience zone of Contemporary Istanbul with an installation called ‘Art Beating Hearts’. In this zone where digital meets design, we designed anatomical hearts that depict 10 different art movements from realism to pop art, futurism to surrealism. Those who experienced our installation were able to listen the touch-activated sound recordings, using a stethoscope, the most well-known symbol of medicine. In each heart, they heard the story of that art movement, its inspirations and leading names.

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