Cannes Lions
HEIMAT, Berlin / LEGACY BERLIN / 2017
Overview
Entries
Credits
Description
While bureaucacy couldn’t tackle the problem graffiti artists took up a stance. Supported by their community’s favourite paint they ecouraged people „Let’s beat hate with art“. They used the Swastika as a medium to turn places of fear into places of joy
Execution
Artists used the Swastika as a medium to turn places of fear into places of joy. An online film, magazines, posters and workshops inspired people to join.
Outcome
The idea went viral immediately and spread globally.
Reaching 100 million ad impressions.
5 million euro in eaned media.
And more than 10 million video views.