Cannes Lions

Art beats Hate

HEIMAT, Berlin / LEGACY BERLIN / 2017

Case Film
Presentation Image

Overview

Entries

Credits

Overview

Description

While bureaucacy couldn’t tackle the problem graffiti artists took up a stance. Supported by their community’s favourite paint they ecouraged people „Let’s beat hate with art“. They used the Swastika as a medium to turn places of fear into places of joy

Execution

Artists used the Swastika as a medium to turn places of fear into places of joy. An online film, magazines, posters and workshops inspired people to join.

Outcome

The idea went viral immediately and spread globally.

Reaching 100 million ad impressions.

5 million euro in eaned media.

And more than 10 million video views.