We decided to go for three single individuals, all with a known passion for art: Former ABBA-member Benny Andersson.Advertising guru Bosse Rönnberg.Finance legend Mats Qviberg.We created a unique, personal Wetterling Gallery website for each of them. All works of art on the sites were selected and presented by Björn Wetterling himself.

To get our target group to visit their websites, we created some very personal advertising. On all units you can see or hear the web address.

100% of the target group observed the advertisement100% went online66% visited the gallery in person