Mayflower is a late entry brand in China and with a very limited budget. While other brands use national TV and print as their medium of choice, we wanted to do a different approach that can generate buzz.

Mayflower was able to communicate its product story in a creative, artistic and inexpensive way. Audience where instantly amazed not just by the intricacy of the paintings but by how the toilet withstand heavy use of ink.

Results for the Art of Absorption is as follows:

China's Best Ads 2013 (Thoughtful China)

3TV, 6 Press and 4 Digital Reports

2M Weibo Impressions

12% Market Share after 3 months launching

92% Brand Awareness

No.2 Consumer Ideal Category

It generates a lot of buzz on social media and attracted a lot of reports. Mayflower became a well-known brand and sales increased significantly.