Cannes Lions

ART RESTORER

OGILVY & MATHER INDIA, Mumbai / NALINI PRABHAKAR / 2009

Awards:

1 Bronze Cannes Lions
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Overview

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Credits

OVERVIEW

Description

The field of art restoration is a relatively new one for India. Few people are aware of its scope, which is why the client's visiting card had to be self-explanatory of her work - restoring art to its original glory.

Execution

The best way to talk about art restoration was to show art being restored. A demonstration of the same was the simplest and most interesting way of giving people a first experience of the work, also different art styles in India added a lot to the design.

Outcome

These unique posters were sent to art collectors, tourism ministry officials and art galleries. These greatly increased the clients visibility and standing as an Art Restorer. She noted a noticeable increase in inquiries from private Art Collectors as well as government institutions.