IVANAhelsinki is a Finnish art brand, which started out as a personal art project for Paola Suhonen and grew into an international fashion label now featured on the Paris Fashion Week. The brand needed to reinvent itself to get a more professional and edgy look to support the sinister moods of the collections. The solution is a dreamlike sequence featuring lo-fi photography and soundscapes mixed with catwalk pictures in a minimalistic style. Less is more.