Cannes Lions
ARTIFICIAL SWEETENER
REDIFFUSION DY&R, Bangalore / ZYDUS CADILA / 2007
Awards:
1 Shortlisted Cannes Lions
Overview
Entries
Credits
Overview
Execution
Live ants forming an arrow pointing towards the product. How much more engaging and fascinating can it get?!
Outcome
72% of people believed that if ants are attracted to Sugar Free it has to be as sweet as sugar. The footage became a viral mail and the poster a huge topic of discussion.
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