Consumers do not reassess when it comes to choice and the quality of paper they use. They unknowingly and willingly to spend money on unnecessary supplies to help their paper last longer. The objective is to create the product performance recognition of Hi-Jet is the paper of choice for use in indoor productions.

Consumers do not reassess when it comes to choice and the quality of paper they use. They see no differences in paper, so they unknowingly and willingly spend money on unnecessary supplies to help their paper to last longer by coating the paper with plastic spray or enamel. We are approaching the audience by using the paper cut artist who specially have high involvement with papers, in addition of her fan base, this help creates credibility and awareness reach to speak the product's strength and educate consumers on the paper quality.