We created a direct mail that placed in everyone’s hands the weight of the Open O-1.0: an envelope of 871 grams that also worked as a promotional brochure.

When creating our DM, we knew that our envelope had to look like any regular one, so we tested with different materials to make sure the weight could be distributed perfectly, and that our DM remained small in size and would fit in any letterbox.

We distributed the envelope to targeted clients and local retailers expressed an increase in interest in the Open O-1.0.