In this way, we took advantage of the things that happen most often in the media to present a new product of ours in real time whenever this gag was used.

On media: By using the search criteria of the most popular categories and content, we also presented our new products with each repeat of the things that happen most on the Internet

A real-time demo with a minimal spend making the most of the dual screen phenomenon and meeting our dual objective:

For people to realize IKEA is always bringing out new products and to show them all.