Cannes Lions
ELSEVIER JAPAN, Tokyo / BOEHRINGER INGELHEIM / 2017
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At the launching the website for physicians, Boehringer PLUS, the most important and special contents is THE LANCET, medical paper database.
For physicians, The Lancet is what they would like to search very frequently and view on work, while the Lancet costs relatively expensive for browsing. It was not easy to read frequently until now.
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