We created an undistorted version of “The Persistence of Memory,” the most popular painting of the famous surreal painter, Salvador Dali. We got it glass-framed and installed it inside the art-gallery during the painting exhibition.

The idea was explained through a plaque which said “The Persistence of Memory-as seen through distortion-free glass from Asahi India.” The innovative media presented the message only to a relaxed and receptive captive audience, thus ensuring maximum impact.

Response was massive, considering the small amount of money spent on this piece of communication. You’d be surprised to know that around 1500 of the visitors raved about the idea in the Visitors’ book. And about 3200 inquiries were made on the website, most of which later resulted in sales.