The production of the short film honoring Arthur Ashe's legacy was driven by a clear brief: to celebrate his multifaceted achievements as the first black man to win a Grand Slam in tennis, a civil rights activist, and a health awareness educator, particularly during Black History Month in the US. The team aimed to create a dynamic and visually engaging tribute that showcased Ashe's elegance and resilience both on and off the court. With a mixed media approach combining voice recordings, photographs, and archival footage, the film sought to capture the essence of Ashe's persona and commemorate his enduring legacy. The project was a collaborative effort, drawing on the talents of a diverse team dedicated to honoring Ashe's impact on sports, activism, and public health.

The creation of the animated blocks was a bi challenge, especially when we are blending hand-painted scenes with live action scenes. Each frame becomes a canvas, meticulously crafted to reflect the authenticity of real-world experiences. Drawing from actual events lends depth and resonance to the narrative, grounding the story in a tangible reality. The cinematography of the animation mirrors the live-action choices, ensuring a seamless transition between the two mediums. Character design, particularly Ashe's iconic hair and glasses, pays homage to classic archetypes while infusing them with contemporary flair. Whether in live footage, portrayed by a similar-looking actor, or in animation, Ashe's essence remains consistent, bridging the gap between reality and fiction. This holistic approach to filmmaking not only captivates audiences but also honors the power of storytelling to evoke genuine emotion and connection.

The strategy of partnering with an icon and a major sports event surpassed expectations:

- The effort led to +7 p.p brand preference, +70% brand favorability and a whopping 4.6X ROI, as measured by lift study.

- The film was seen by ~14 million people within the target audience on linear tv and another ~3 million people on digital properties during the US Open.