Three of the most popular shows on Indian television, were identified and their sets were painted with colours from Asian Paints Shade Guide. The Magazine then featured these rooms in different colour combinations and styles along with a colour coded reference for each style. This helped the consumers to easily visualize their homes in these shades and helped build aspirations amongst them. They could also see their rooms each day on Television.

Consumers loved the Magazine and they have started choosing the newer shades and styles. This has led to better looking homes in India. The magazine too has been widely accepted and is in its second print run which will be released soon.