Our objective was to create an emotional connection between the brand and the consumer around the authenticity of sport. All athletes, competitive, amateur and everyday, share a love and passion for sport. While they perform at different levels, distances and times, the athletes featured in this campaign all share the same unwavering passion and commitment to their sport. The 'Made of Sport' campaign unites these athletes along this common cause and celebrates their accomplishments that are not only measured in distance and time.