Cannes Lions
NORDPOL HAMBURG AGENTUR FUR KOMMUNIKATION, Hamburg / ASICS / 2004
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Description
Every second participant in a marathon wears ASICS shoes. By working closely with the top athletes ASICS gained experience and insights, which results in a high professional running shoe technology. ASICS wants to communicate this competence towards runners all over Europe.
The ASICS marathon site is the longest real website ever. Scrolling through the 42.195 kilometres long HTML-page makes the user understand what kind of thoughts a marathon runner has.
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