In our unique position situated at the crossroads of pharmaceutical companies, healthcare professionals, and non-profit organisations, we recently noticed the rising trend of mental disorders and depression among healthcare professionals (HCPs) worldwide. To find out why, we conducted research with over 2500 HCPs to hear their experiences first hand. Once we had the worrying data, the brief was to raise the industry’s consciousness around the issues, with an objective to build a platform for HCPs to tell their truth and rally others to join our campaign for awareness.

Ask a Doctor: Healing the Healers is built entirely from stock images, stock footage and stock audio. The idea on the script was pulled from the pages and pieced together on-screen line by line, image by image until it became a poignant film that shone a light on the hidden burdens of healthcare workers. It’s a testament to the technical skills of our production team that they were able to create a cohesive, immersive story from pre-existing content that ultimately sparked an emotional response from multiple audiences.

Objectives

The objective of Healing the Healers: Ask a Doctor was to create an eye-opening look at the true lives of healthcare workers and wake stakeholders up to the fact so many are forced to deal with struggles in silence. Launching online and premiering at key industry events, we measured success from audience reactions, white paper downloads and new leads generated with pharmaceutical and healthcare brands.

Achievements

The white paper has 400+ stakeholder downloads. Social media reach was over 2.2m. We spoke to thousands of HCPs across 8 international industry events who shared messages of compassion on social media post-event. 10% conversation rate across social media posts. 10 pharmaceutical brands approached us to collaborate on projects.