Cannes Lions

ASPIRE TIMELINE

HAKUHODO PRODUCT'S, Tokyo / ACER JAPAN / 2010

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Overview

Entries

Credits

OVERVIEW

Execution

We created a new sport called “Extreme Street Computing” and hosted a competition in Akihabara which is a well known sanctuary for Otaku (geek) in Japan.

The rules of the competition were very simple:• Keep twittering while you stand.• You lose if you sit down or move away from your PC.• The goal is to survive for 8 hours.• The competition winner recorded 3hours and 42 minutes of twittering.

So with 8 hours of battery life, the computer survived longer than any human being.

Outcome

“Extreme Street Computing” was featured on TV, written about in major newspapers and shown on more than 20 news sites.• Comments on Twitter: 2800/3h• Audience on Ustream and live event: 10,000people/3h• View Count on YouTube: 20,000/1day• Google hits for “Koike Style” in Japanese: more than 1 million.

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