Cannes Lions
BBDO GERMANY, Dusseldorf / BAYER / 2009
Overview
Entries
Credits
Execution
In the Düsseldorf city centre a bungee jumper was installed on top of an advertising column, his rope obviously way too long to do a safe jump. The headline telling people that Aspirin not only helps against headaches.
Outcome
The installation became an attraction of the city. The bungee jumper was the talk of the town and highly increased the understanding for the product.
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