Aspirin Effect is the perfect solution for travellers, not only for headaches, but also for limb pains, body pains and backaches as well. The convenience of taking it without water makes Aspirin Effect a reliable companion on flights. How can we demonstrate this product benefit in a strong and eye-catching way?

Creative strategic solution:To show the benefit of Aspirin Direkt in an easy and clear way, we used an item that is strongly connected to the subject of shopping - the shopping cart.

The plastic chip that Europeans often use instead of the one Euro coin deposit for shopping carts, was redesigned to look like an Aspirin, and handed out in shopping malls.To drive the message home, a custom made ambient advertising on the coin deposit showed every customer how Aspirin works: directly, promptly, and effectively.Channel:Ambient advertising on the coin deposit is the perfect solution to raise attention for the product at the right moment. It tells the message right before the customers start shopping.

During the 2011 indoor athletics season the pain banner concept had a real impact in the stadium. Spontaneously adopted by the crowd to build up the races and cheer the runners across the finish line, the long drawn out brand name became the hit of the events.