The stamp was used over the course of a weekend at the 10 top nightclubs in Vienna and became an immediate topic of conversation on both evenings. Therefore, for greater awareness of Aspirin as well, a subsequent market study showed: in the target group the promotion raised the profile of Aspirin by 20%. In addition, following the promotion there was a noticeable increase in sales - from an average of 3,000 packets per week to 3,368.

The stamp was used over the course of a weekend at the 10 top night clubs in Vienna and became an immediate topic of conversation on both evenings. And therefore also for greater awareness of Aspirin, as a subsequent market study showed: in the target group the promotion raised the profile of Aspirin by 20%. In addition, following the promotion there was a noticeable increase in sales - from an average of 3000 packets per week to 3368.