We aimee to encourage people to donate to the Association of the Blind.The Association of the Blind does not have funding available for TV advertising. The execution required a fresh approach to cut-through with limited spot availability.We created an audio track for a fictitious advertiser, the kind of generic retail ad you hear all the time, while our message was delivered with graphics. This allowed us to maintain the dignity of the blind and visually impaired viewers and ensure they didn’t feel like victims while using the medium in an interesting way to target the sighted community.