Cannes Lions
R/GA, New York / ASTON MARTIN / 2012
Overview
Entries
Credits
Description
We were tasked with creating a destination reflecting the elegance, performance, and spirit of the Aston Martin cars themselves.
Execution
The new Aston Martin site features an understated, minimalistic, and functional interface where the cars are the stars of the show. Each model is organized by power, showcasing the performance; beauty, parading the visual perfection; and soul, revealing luxury details and engineering. The 3D photo car configurator allows guests to customise their dream car.
Outcome
Aston Martin now has an online presence that genuinely reflects the brand. The site has generated more leads than any marketing before.
Similar Campaigns
12 items