The objective was to make women aged 30-45 realize that as they get older and have more responsibilities, health can fall by the wayside. We needed to present Astro BioBest Yogourt, made with probiotic cultures and Omega 3. Women in our target group still looked great on the outside but they didn’t realise how physically out of shape they were on the inside. To show the benefit of the product we decided to illustrate the problem by making women aware of the lazy fat man that may be lurking inside every time they exert themselves.