When the Atlético Tucumán board was desperated because they couldn´t transport the team to the match, a Latam Airlines community manager contacted Atlético Tucumán general manager with a simple twit:

@ATOficial you have 18 tickets available at Latam.com

Then we´ve made a video online telling the story and posted it on the web.

When the Atlético Tucumán board was desperated because they couldn´t transport the team to the match, a Latam Airlines community manager contacted Atlético Tucumán general manager with a simple twit:

@ATOficial you have 18 tickets available at Latam.com

Inmediatly, the Atlético Tucumán General Manager bought 18 tickets.

We solved a big problem on real time.

-5 million people were reached with the online videocase.

- 5 thousand users shaerd it.

- more than 27.000 interactions.

- we sold tickets to the team

- Atlético Tucumán FC team has arrived, played and won.