Cannes Lions
ATMA IRONS
SAVAGLIO\TBWA, Buenos Aires / NEW SAN / 2008
Overview
Entries
Credits
Overview
Execution
A spot viewed exclusively at movie theatres, where the nuisance generated by wrinkles is dramatised under the concept: 'Wrinkles are a pain'.
Outcome
The spot was a success, increasing the sales of the new Atma PV 841. It also strengthened the brand image as home appliance market leader.
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