Smirnoff needed a film that would get noticed. Historically, Smirnoff has been the culture-making, category-shaping icon it is, shaping culture at large. Through the creation of a new strategic brand platform, we discovered that the brand was lacking distinctiveness to the audience. So, we created the beautifully crafted "Atomic," a breakthrough film designed to distinguish Smirnoff's brand belief in the most enchanting way, to grab attention, create enjoyment, and stand out amongst a crowd.

We redefined what's possible by seamlessly integrating live-action with CGI in a groundbreaking blend.

Our VFX artists took on the task of meticulously crafting every bubble to embody its human counterpart's essence through unique designs, custom CGI fabric behavior, and 200+ hours of experimentation with density and movement—all to create a magical, organic, effervescent dance of bubbles and people. They also built a custom model enabling precise independent control over each unique bubble, allowing us to achieve the enveloping, engulfing sense of movement we were after.

The result? A visually stunning, gravity-defying choreography of controlled chaos crafted through intricate calculations and artistic ingenuity. From revolutionary techniques to boundary-pushing innovation, every element of the film came together to create an immersive experience that raised the bar for visual effects.