By reading the news we discovered that Argentineans are first ones in the

ranking of tourists stealing objects from hotels.

But we also found a good excuse to promote summer packages

from Atrápalo.

Holiday Gifts from Hotels. It was an action that rewarded all who reserved

their summer holidays in advance, letting them get the Kit "This time

it wasn´t pinched" . A kit with all those things that Argentines like to

take unpaid from hotels.

• Implementation

We developed the KIT with things that Argentineans steal from hotels

and we turn it into a gift for advance purchases. At the same time,

we anticipate to the stage of greater consumption of the category and we

get separate communication from the competition.

• Timeline

The campaign was developed for a month, from 01/09 to 01/10

• Placement

TV, Radio and YouTube.

• Scale

$ 500,000 Argentine pesos

• Business impact - sales, donations, site traffic

The brand ahead of the expected sales of October and November.

In turn, thanks to this promotion, Atrapalo closed its fiscal year with

best results in the history of our country.

• Response rate

• Change in Behaviour

We changed a stage of low consumption for one high in the category.

Not only we forced competitors to rush their strategies

marketing, but we show the benefit of advance financing

holidays to our consumers.