To give Atria's autumn campaign a similar look every where. Something that would be easily recognized.

We created four different motives all of which have the similar joyful feeling for all customer encounters: everyday cooking, festivity, outdoor cooking/barbeque and Christmas. A visual that could be used throughout the year and not only autumn. That way it would be even more distinguishable and visible.

The Finns born and raised among strong designs and illustrations such as Marimekko® and Alvar Aalto® immediately fell in love with the Atria GoodMood® -illustration patterns. The design has turned the most ordinary cooking related accessories into desirable collection items that are frequently out of stock. This is of course just the beginning. The implementation possibilities of the GoodMood® -designs are limitless.