Cannes Lions
WORLD YOUTH DAY MADRID 2011 / AT&T / 2012
Overview
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Credits
Outcome
Brackets by Six-Year-Olds reached more than 52m media impressions, including a front page section in USA Today and Video of the Day on ESPN.com Conversations on Twitter reached nearly 2m posts, where the click-through rate was over double that of previous AT&T campaigns.
Users spent an average of 12 minutes on the website, and returning visitors spent an additional 5 minutes watching content.
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