Cannes Lions
BBDO GERMANY, Dusseldorf / MERCEDES BENZ / 2012
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Description
Drowsiness causes a huge number of traffic accidents. Mercedes-Benz Attention Assist prevents nodding off at the wheel. The main objective was to advise potential Mercedes-Benz drivers of its life-saving benefits. We created a radio commercial, starting as a general traffic announcement, which is surprisingly interrupted by entertaining sequences of a dream.
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