Cannes Lions
MARCA, Miami / FLORIDA COALITION AGAINST HUMAN TRAFFICKING / 2013
Awards:
Overview
Entries
Credits
Description
Florida’s Coalition Against Human Trafficking wanted to create awareness of how slavery is no longer a thing of the past, but is happening all around us every day. In order to bring this horrific crime into the public mindset, our idea was to tie modern slavery to the history of slavery, where live human beings were bid on in public auctions. We found a song by the late Robert Brown Jr., "Bid 'Em In", recorded in 1960, that depicted the cold blooded auction of slaves. We then juxtaposed these lyrics with a modern day casting call of young women and men, to show that we still have slave auctions today, only the method has changed to online.
Execution
The song Bid 'Em In is the original score from 1960 by the late Oscar Brown Jr. It is licensed by Sony.
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