We fired dozens of visual arrows at shoppers.People with large cardboard arrows paraded in front of all of the mall’s entrances: the message on the arrows read “You can probably buy all those things cheaper at Allegro.pl”.And more than 30 people wearing coats with arrows on their back stood next to shelves in all the different stores, pointing at actual products from various categories, emphasizing the breadth of products available at Allegro.pl

All of the first day visitors to Golden Terraces (at least 50 000) saw our arrows, but the guerilla tactics also generated lots of media and internet forum commentary, so that the PR value exceeded the actual cost more than twice.