Raise awareness of the restyled Audi A4 compact executive saloon and encourage test drives.We targeted the Audi database of previous purchasers and prospects. Mainly men, these guys have an untapped online address book of like-minded friends. If we excite them then they’ll tell their friends, and the way to do that is to put them at the centre of the message, not the product. This gave us a powerful connection.An emotive online film, with a personal email triggered automatically, becomes a digital DM invitation to see for yourself the advanced thinking behind Audi and the new A4.