Cannes Lions
DDB ESPANA, Barcelona / VAESA / 2008
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The idea of the spot is based on the universal game 'cat's cradle', whereby you make different shapes with a piece of string around your hands. We see dozens of engineers in a huge set, in the magical process of creating a new Audi A4 using this dynamic game. A mirror, the dashboard and the steering wheel.. more and more complicated shapes, until a new Audi 4 is constructed entirely out of string.
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