Objective: communicate the launch of the new Audi A4 Avant, in order to change the product perception, from cold to warm.Concept: the campaign talks about how this car is able to excite people who see it, by demonstrating "physically" the emotional reactions of people by using a special technique called thermography: itreveals the excitement of people that look at the car by changing colourfrom blue to red. A way to see emotions rather than simply imagining them.Target Audience: essentially male, 30-45 years old, middle-upper class, whohave a particular attitude to new communication languages.