Cannes Lions

AUDI A5

OGILVY CAPE TOWN, Cape Town / AUDI / 2008

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Car and Art become interchangeable. Synonymous.

A scattered and suspended version of the Audi A5 exists in this otherworldly art gallery environment. This choice of environment underlines the fact that the Audi A5 is in fact a piece of Post-Modern Art. This is Alexander Calder on E: A beautiful twinkling mobile with thousands of pieces.During the transitions, glimpses of hidden logos can be discerned within the floating shapes. A subliminal layer of messaging that can easily be missed. These moments suggest an intelligence within the arrangement of the pieces, which echoes the intelligence of the design inherent in the vehicle.

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