Solution:The banner ads invited drivers to see if their driving skills were as good as they thought they were. Upon rolling over, the banner expanded into a game and users were given 15 seconds to navigate their way through a virtual cone driving course. At the end, they were then told, “you need help?" They then received a suggestion to sign-up for the Audi Driving Experience.Result:The campaign period was 3 days. More than 57% of the people who saw the banner actually viewed the game. The average duration of game play was about 5 minutes.

Of those who played the game:- 551 clicked to learn more about the Audi Driving Experience.- 155 game players completed the Audi Driving Experience registration.