If you really want to understand the Audi brand and its latest innovations you have to know the four Audi brand assets—most customers do not.

The concept »The Power of Four« showcases these four brand assets and provides visitors with a full immersion experience of the Audi brand.

Before visitors reach the main exhibit, they traverse a path staged with four multi-sensorial experience spaces, called the »Audi Experience Walk.«. With the impressions of the Audi brand assets still immediate, visitors then enter the main exhibition, which also exudes the brand assets.

Audi had a powerful, progressive presence at the Frankfurt Motor Show 2015 that consistently reflected its brand promise, »Vorsprung durch Technik«. The target audience of Audi was potential customers and on the other hand Audi wanted to raise their profile with the general public.

From the very beginning of the Frankfurt Motor Show, a great amount of articles, images and videos were published in various magazines, newspapers and on diverse social media platforms. Furthermore, the positive personal feedback from customers was overwhelming.