Audi City brings automobile showrooms back into the metropolises: by using innovative technology to present the full range of products in precious city space.

Audi City uses multitouch tables to let users choose from the full range of 48,000 models. They can fully engage with the virtual products. They inspect the car in detail from different perspectives using interactive real time visualization. RFID tagged physical samples make the sales pitch a unique experience. Once customers have selected their personal configuration, they can project their car onto the walls of the showroom with a flick of the wrist.