The main objective was to convey Audi’s design and technology in an experience that went beyond the brand’s cars.

We created a series of posters that convey a very strong, modern and impacting visual language. The campaign’s design uses a typical automobile universe icon: light traces. But it goes beyond this element because the traces are made of sewing lines. The concept completes the idea: “Audi Collection. Audi to wear.”

The Audi Collection brand perception was spot-on. Sales increased 82% during the campaign.