Waterloo Motion is a brand new screen, and significantly larger than any pre-existing media. So, with the help of the creative agency, we looked at the location, the type of audience and their dwell time, to show constantly updating and interesting data in a modular layout. The content layout randomly regenerated on each refresh in order to prevent creative wear out. This was interspersed with full screen animations showing off the screen to it’s full potential.

The main channel was the single 40 metre wide screen. Additional digital 6 sheets and Transvisions around the station amplified the social competition element of the campaign.

This was an Audi brand piece designed to communicate their ‘Vorsprung Durch Technik’ philosophy. It resulted in a 13% increase in the belief that Audi use cutting edge technology in their cars within the Waterloo community, as well as a 9% increase in desirability.