Cannes Lions
TAXI, Montreal / AUDI / 2021
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Physics shows that it doesn’t take a lot of speed for a cyclist's impact force to be multiplied. Even at a regular city-roaming speed, dooring hits significantly harder than most of us believe. To express this, we created a series of stunning visuals that bring to life the actual force of impact. We used a mix of hyperrealistic illustration and photo composition on a minimalist background to convey a strong and memorable visual message.
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